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By Ian Allison|Edited by Stephen Alpher
Jun 19, 2025, 2:24 p.m.
- In 2025, we believe that every institution that moves money will need a stablecoin strategy, Visa said.
- The Yellow Card partnership will explore cross-border payment options, streamlining treasury operations and enhancing liquidity management.
Payment card giant Visa (V) has expanded its stablecoin capabilities across the Central and Eastern Europe, Middle East, and Africa (CEMEA) region, and has also formed a strategic partnership with African crypto exchange Yellow Card.
Visa appears to be doubling down on stablecoins, which are fast becoming the new payment rails of the Internet, having last month invested in stablecoin-based payments firm BVNK.
STORY CONTINUES BELOW
In 2023, Visa became one of the first major payment networks to settle transactions in Circle’s USDC stablecoin. To date, over $225 million in stablecoin volume has been settled through Visa across participating clients, according to a press release.
“In 2025, we believe that every institution that moves money will need a stablecoin strategy,” said Godfrey Sullivan, Visa’s Senior Vice President and Head of Product and Solution for CEMEA in a statement.
The Yellow Card partnership will explore cross-border payment options, streamlining treasury operations and enhancing liquidity management.
“Together with Visa, we’re building a bridge between traditional finance and the future of money movement. We look forward to continuing to innovate new solutions that can transform how money moves for even more secure, efficient, and transparent payment solutions,” said Chris Maurice, Co-Founder and CEO of Yellow Card.
Ian Allison is a senior reporter at CoinDesk, focused on institutional and enterprise adoption of cryptocurrency and blockchain technology. Prior to that, he covered fintech for the International Business Times in London and Newsweek online. He won the State Street Data and Innovation journalist of the year award in 2017, and was runner up the following year. He also earned CoinDesk an honourable mention in the 2020 SABEW Best in Business awards. His November 2022 FTX scoop, which brought down the exchange and its boss Sam Bankman-Fried, won a Polk award, Loeb award and New York Press Club award. Ian graduated from the University of Edinburgh. He holds ETH.
