PEPE Falls 3% as Heavy Selling Overwhelms Bounce Attempts Despite Whale Accumulation

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By CD Analytics, Francisco Rodrigues|Edited by Parikshit Mishra

Jul 15, 2025, 12:25 p.m.

PEPE price chart (CoinDesk Data)
  • PEPE’s price dropped 3% in the past day, with a 7.74% volatility, as traders sold tokens in unusually high volumes.
  • Despite the sell-off, whale accumulation appears to be robust, with PEPE whales on Ethereum adding 1.4% to their holdings over the past seven days, now totaling 305.26 trillion PEPE.
  • Technical analysis suggests that PEPE’s trend remains bearish, with the token struggling to hold above key resistance around $0.00001206.

PEPE shed nearly 3% in the past day as traders dumped tokens in unusually high volumes, underscoring renewed anxiety in the cryptocurrency space and significant profit-taking.

PEPE fell 3% with volatility hitting 7.74%, according to CoinDesk Research’s technical analysis data model.

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The token saw peaks of $0.00001268 before tumbling to session lows around $0.00001169 early in the day. While prices briefly bounced, the rebound stalled quickly, leaving PEPE pinned near resistance around $0.00001206.

The massive 24-hour trading volume, exceeding 3.47 trillion tokens, points to large liquidations or rapid repositioning by traders. It comes amid a broader market sell-off that has seen the CoinDesk 20 (CD20) index drop by 2.95% in the last day, while the CoinDesk Memecoin Index (CDMEME) receded 3.9%.

Yet whale accumulation appears to remain robust. Data from Nansen shows that over the past seven days, PEPE whales on Ethereum added 1.4% to their holdings, which now total 305.26 trillion PEPE, while funds on exchanges dropped by 1.14% to 251.2 trillion.

PEPE’s performance over the past 24 hours underscored the intensity of the market’s bearish tilt. The token dropped 3%, weighed down by relentless selling. Trading remained volatile, with prices swinging across a range of $0.00000980 and posting intraday volatility of nearly 8%.

Bulls briefly pushed prices to $0.00001268 at one point, but strong resistance emerged at the $0.00001267 level. From there, sellers steadily took control, driving prices to a session low of $0.00001169.

Though PEPE managed a modest rebound, climbing from $0.00001210 to as high as $0.00001217, momentum fizzled quickly. The coin settled near $0.00001206, now acting as a resistance zone, suggesting the market remains in consolidation rather than reversing its slide.

Trading volumes soared beyond 3.47 trillion tokens, highlighting the scale of activity as traders reacted to shifting price levels. Until PEPE can hold above key resistance and absorb selling pressure, its trend appears locked in a bearish pattern.

Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

CoinDesk Analytics is CoinDesk’s AI-powered tool that, with the help of human reporters, generates market data analysis, price movement reports, and financial content focused on cryptocurrency and blockchain markets.

All content produced by CoinDesk Analytics is undergoes human editing by CoinDesk’s editorial team before publication. The tool synthesizes market data and information from CoinDesk Data and other sources to create timely market reports, with all external sources clearly attributed within each article.

CoinDesk Analytics operates under CoinDesk’s AI content guidelines, which prioritize accuracy, transparency, and editorial oversight. Learn more about CoinDesk’s approach to AI-generated content in our AI policy.

Picture of CoinDesk author CD Analytics

Francisco is a reporter for CoinDesk with a passion for cryptocurrencies and personal finance. Before joining CoinDesk he worked at major financial and crypto publications. He owns bitcoin, ether, solana, and PAXG above CoinDesk’s $1,000 disclosure threshold.

Francisco Rodrigues

 

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