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By Shaurya Malwa|Edited by Parikshit Mishra, Stephen Alpher
Updated Jul 14, 2025, 12:18 p.m. Published Jul 14, 2025, 12:15 p.m.
- Binance will launch a new token sale model using a bonding curve mechanism within its Wallet on July 15.
- Tokens purchased during the sale are non-transferable until the event ends, and buy orders cannot be canceled.
- The Four.Meme ecosystem, valued at $368 million, will be the first to test this format on Binance Wallet.
Binance will introduce a new token sale model within its Wallet, utilizing a bonding curve mechanism for price discovery in a partnership with the Four.Meme ecosystem that goes live on July 15.
Bonding curves adjust token prices in real-time based on demand: the more that users buy, the higher the price climbs. Tokens bought during the event are non-transferable until the sale ends and buy orders can’t be canceled.
STORY CONTINUES BELOW
The announcement comes as token launchpads Pump.Fun and Bonk.Fun see ever-growing volumes and user interest.
Pump.fun launched in January 2024 as Solana’s premier memecoin factory, handling over 11 million token creations and generating more than $800 million in fees. Its bonding-curve AMM lets anyone launch a token, locking in 80% supply to guarantee instant liquidity — instantly turning ideas into tradable coins and making “viral memecoins” accessible with a click.
Bonk.fun has ripped to the lead, capturing over 55% of Solana’s token issuances, fueled by a fee structure that directs 50% of fees to BONK buybacks and burns — which removes over $500,000 of BONK daily.
Binance stated that its dynamic system will enable early participants to gain exposure before listings on Binance Alpha or DEXs. Still, it also locks capital for the duration of the event and introduces price volatility from the outset
Users can exit early by selling back into the bonding curve before the event ends, assuming there’s demand. Otherwise, tokens unlock at the close and can be traded freely if listed.
The math is simple but risky: if the curve steepens too quickly, late entrants pay significantly more. If early participants dump, prices can collapse before listings begin.
Four.Meme’s ecosystem is valued at around $368 million as of Monday, and will be the first to test the format on Binance Wallet.
It may not necessarily rush to buy wherever tokens are launched. A warning on the Binance Alpha alerts users that these tokens are associated with “increased price volatility, higher risks,” and lack guaranteed liquidity.
Shaurya is the Co-Leader of the CoinDesk tokens and data team in Asia with a focus on crypto derivatives, DeFi, market microstructure, and protocol analysis.
Shaurya holds over $1,000 in BTC, ETH, SOL, AVAX, SUSHI, CRV, NEAR, YFI, YFII, SHIB, DOGE, USDT, USDC, BNB, MANA, MLN, LINK, XMR, ALGO, VET, CAKE, AAVE, COMP, ROOK, TRX, SNX, RUNE, FTM, ZIL, KSM, ENJ, CKB, JOE, GHST, PERP, BTRFLY, OHM, BANANA, ROME, BURGER, SPIRIT, and ORCA.
He provides over $1,000 to liquidity pools on Compound, Curve, SushiSwap, PancakeSwap, BurgerSwap, Orca, AnySwap, SpiritSwap, Rook Protocol, Yearn Finance, Synthetix, Harvest, Redacted Cartel, OlympusDAO, Rome, Trader Joe, and SUN.
