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By James Van Straten, AI Boost|Edited by Parikshit Mishra
Jul 10, 2025, 11:08 a.m.
- Firms like Twenty One and GameStop injected significant new capital into the bitcoin market, helping propel both adoption rates and market sentiment.
- Companies are increasingly treating bitcoin as a treasury reserve, blending financial strategy with a hedge against economic volatility and inflation risks.
Corporate adoption of bitcoin
accelerated dramatically in Q2, with public companies purchasing 159,107 BTC and bringing their collective holdings to 847,000 BTC valued at $91 billion, according toBitwise.
This represents a 23% increase in holdings quarter over quarter and covers 4% of bitcoin’s total capped supply of 21 million BTC. The average bitcoin price climbed to $107,754, which drove a significant 61% boost in portfolio value compared to Q1.
STORY CONTINUES BELOW
The number of publicly listed firms holding bitcoin rose to 125, marking a 58% increase and welcoming 46 new companies into the fold. Strategy (MSTR) remains the leader, holding 597,325 BTC, followed by MARA Holdings (MARA) with 49,940 BTC and newcomer Twenty One (XXI) with 37,230 BTC.
Key developments fueling this surge include GameStop’s
inaugural bitcoin acquisition of 4,710 BTC, signaling its entry into the crypto space. Meanwhile,Trump Mediafiled plans to raise $2.5 billion for bitcoin accumulation, underscoring how even politically linked enterprises are eyeing digital assets.
Tokyo-listed Metaplanet (3350),also made headlines by surpassing giants, such as Toyota and Sony in trading volume, highlighting the global breadth of corporate interest.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI policy.
Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
James Van Straten is a Senior Analyst at CoinDesk, specializing in Bitcoin and its interplay with the macroeconomic environment. Previously, James worked as a Research Analyst at Saidler & Co., a Swiss hedge fund, where he developed expertise in on-chain analytics. His work focuses on monitoring flows to analyze Bitcoin’s role within the broader financial system.
In addition to his professional endeavors, James serves as an advisor to Coinsilium, a UK publicly traded company, where he provides guidance on their Bitcoin treasury strategy. He also holds investments in Bitcoin and Strategy (MSTR).
“AI Boost” indicates a generative text tool, typically an AI chatbot, contributed to the article. In each and every case, the article was edited, fact-checked and published by a human. Read more about CoinDesk’s AI Policy.
