Gold Token Market Swells to $3.9B as CZ Calls It a ‘Trust Me Bro’ Asset

Tokenized Gold Market Swells to $3.9B, CZ Calls It a ‘Trust Me Bro’ Asset

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The tokens raise similar concerns to stablecoins, with potential risks around delivery, long-term reliability and the ability to redeem for physical gold.

By Francisco Rodrigues|Edited by Sheldon Reback

Oct 23, 2025, 12:27 p.m.

Stacked gold bars (Scottsdale Mint/Unsplash/Modified by CoinDesk)
  • Tokenized gold’s market cap touched $3.86 billion, with Tether gold (XAUT) and Paxos gold (PAXG) leading the way.
  • Binance co-founder Changpeng Zhao criticized the market as fundamentally based on trust in a third party, arguing that these tokens don’t truly represent ownership of physical gold.
  • The tokens raise similar concerns to stablecoins, with potential risks around delivery, long-term reliability and the ability to redeem for physical gold.

Even as the price of gold retreats from a record high, stabilizing around $4,100 per ounce, tokens whose value is pegged to the metal are gaining popularity in crypto markets. But not everyone is buying the premise.

The total market capitalization of gold tokens has risen to $3.86 billion, driven by strong performance from XAUT$4,138.22 and Paxos gold (PAXG), according to CoinGecko data.

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To Binance co-founder and former CEO Changpeng Zhao, however, these tokens are only as good as the promise behind them.

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“Tokenizing gold is NOT ‘on chain’ gold,” CZ wrote in a post on X. “It’s tokenizing that you trust some third party will give you gold at some later date, even after their management changes, maybe decades later, during a war, etc.”

Buyers’ reliance on centralized issuers to deliver physical gold, potentially decades into the future and under uncertain circumstances, raises concerns similar to those facing stablecoins, whose value is typically pegged to currencies such as the dollar.

A recent report from NYDIG pointed out that even dollar-pegged tokens like Circle Internet’s USDC and Tether’s USDT can break their pegs during times of extreme market stress. To NYDIG, terms like “peg” imply a guarantee that isn’t there.

Indeed, during the recent $500 billion crypto market sell-off, Ethena’s USDe plunged as low as $0.65 on Binance and saw declines on other exchanges, while USDC and USDT traded above $1.

Tokenized gold, while appealing as a hedge, may carry the same risks in disguise.

“It’s a ‘trust me bro’ token,” CZ added. “This is the reason no ‘gold coins’ have really taken off.”

Even the largest according to CoinGecko, Tether gold, has a market cap of just $2.1 billion. Compare that with its dollar stablemate, USDT, at $183 billion.

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Tokenholder payouts have surged more than 400% since 2024, but Keyrock’s Amir Hajian warns that most are still funded by treasuries rather than real revenue, arguing that buybacks must evolve from hype-driven spending to disciplined, valuation-aware capital policy.

What to know:

  • Token buybacks in crypto are increasingly seen as a signal of maturity, but they risk draining resources needed for growth.
  • Protocols are shifting towards models that tie buybacks to market conditions and financial metrics, aiming for sustainability.
  • When the signal becomes the stress test, crypto treasuries are learning the art of restraint.


 

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