JPMorgan Files Trademark for Digital Asset Platform as Wall Street’s Crypto Embrace Continues

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By Krisztian Sandor|Edited by Benjamin Schiller

Jun 16, 2025, 8:01 p.m.

JPMorgan Chase headquarters in New York City in 2023. (Michael M. Santiago/Getty Images)
  • JPMorgan Chase has filed a trademark application for a crypto-focused platform named JPMD, indicating a deeper push into digital assets.
  • JPMD aims to offer services such as trading, exchange, transfer, and payment services for digital assets, as well as issuance of digital assets.
  • The bank has been operating a payments-focused blockchain and CEO Jamie Dimon said the bank will allow clients to buy BTC despite his past criticism of cryptocurrencies.

Global banking giant JPMorgan Chase has filed a trademark application for a new crypto-focused platform branded as JPMD, signaling that the bank is pushing deeper into digital assets.

According to the application filed on Sunday to the U.S. Trademark and Patent Office, JPMD will offer services such as “providing trading, exchange, transfer, and payment services for digital assets” and “issuance of digital assets.”

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The bank’s moves come as traditional financial institutions consider stablecoin issuance and asset managers issue crypto investment products and explore asset tokenization.

JPMorgan CEO Jamie Dimon, who has long criticized cryptocurrencies, said last month the bank will allow its clients to buy bitcoin

BTC$108,803.62

. The bank recentlyaddedBTC ETFs for loan collateral for customers, and was also mentioned among the U.S. banks thatreportedlyheld discussions about launching a stablecoin.

JPMorgan operates a private blockchain payments network Kynexis that processes more than $2 billion in daily transaction volume.

Krisztian Sandor is a U.S. markets reporter focusing on stablecoins, tokenization, real-world assets. He graduated from New York University’s business and economic reporting program before joining CoinDesk. He holds BTC, SOL and ETH.

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