Justin Sun Joins Donald Trump’s World Liberty Financial as Adviser

Finance

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By Nick Baker

Updated Nov 26, 2024, 8:20 p.m. Published Nov 26, 2024, 6:24 p.m.

Crypto billionaire Justin Sun, who founded the Tron blockchain, has become an adviser to Donald Trump’s crypto project, World Liberty Financial.

The Tuesday announcement comes a day after Sun bought $30 million worth of World Liberty’s WLFI tokens. Sales of WLFI had been sluggish before Sun’s purchase.

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“Justin’s insights and experience will be instrumental as we continue to innovate and grow,” World Liberty said on X.

World Liberty seeks to become a player in decentralized finance, or DeFi, the once-bustling lending and borrowing ecosystem.

Nick Baker is CoinDesk’s deputy editor-in-chief. He won a Loeb Award for editing CoinDesk’s coverage of FTX’s Sam Bankman-Fried, including Ian Allison’s scoop that caused SBF’s empire to collapse. Before joining in 2022, he worked at Bloomberg News for 16 years as a reporter, editor and manager. Previously, he was a reporter at Dow Jones Newswires, wrote for The Wall Street Journal and earned a journalism degree from Ohio University. He owns more than $1,000 of BTC and SOL.

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