Crypto.com’s high-rolling head of marketing to leave after almost six years

The chief marketing officer (CMO) at Crypto.com, Steven Kalifowitz, who has overseen more than $1 billion spent on partnerships and high profile campaigns in the past several years, is leaving the company.

Crypto.com spokesperson said Kalifowitz will be moving on from his role as CMO, effective June 30, and will then continue on as advisor to the CEO.

“Steven has been a significant contributor to the effective mainstreaming of the Crypto.com brand, from introducing Crypto.com on a global stage through our first brand film in 2021, to striking strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said.

Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from just being an app to a global brand.

During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center), and a $100 million campaign with Matt Damon.

The crypto buying platform also has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion company based in Las Vegas.

Kalifowitz was previously a brand manager at Twitter for four years, and president of real estate platform Localize.city.

Founded in 2016, Singapore-based Crypto.com allows users to buy and sell more than 200 cryptocurrencies, as well as the ability to earn rewards by depositing crypto or using its Visa card.